Crillor Studio

Crillor Studio is an online small business that specializes in high quality, handmade Halloween/horror masks and other props. The design focuses on visually communicating the potential of handmade quality over retail quality, based on the contrast between mass-produced Halloween products and studio quality, as well as the product specialization and directional vision of the business. This project covers the process of the original brand identity design and the new and improved redesign. The rebranding of Crillor Studio aims to more effectively connect the brand identity to the brand mission to better visually represent the products Crillor Studio has to offer. Final design solutions include a primary and secondary logo, two social media posts, a social media banner, online store receipt banner, and a t-shirt design.