Trailhead

Trailhead is a brand focused on creating a more approachable outdoor exploration experience for beginner and casual users. The smartphone app simplifies activity discovery through personalized recommendations, clear navigation, and activity tracking designed to reduce decision fatigue. Inspired by nature and calm visual systems, Trailhead combines accessibility, exploration, and simplicity into a modern mobile experience. Deliverables for this project include a full user interface with prototype functionality, a brand identity and visual style system, and wearable merch to represent the brand.